The Role of
Company Communication
Fast food with a side
of communication
There is a saying
about Business and their customers. "Have a good experience tell a few
friends, have a Bad experience tell ten friends". In an age of social
media and the internet, it doesn't take much for something to become viral. The
social media site Twitter is a prime example of how fast something can be shown
around the world. Customer service is something companies have begun to realize
is vital to maintaining a steady stream of customers. A quote by Dan Cathy the
current president of chick fil states "The
word ‘restaurant' means place of restoration, and we think of Chick-fil-A as an
oasis where people can be restored. We strive to treat people better than the
place down the street. One way we do that is by remembering that we're all
people with a lot of emotional things going on that don't necessarily show on
the surface, so we try to offer amenities and kindness that minister to the
heart,"
Video game communication
Good customer services expand to more than just fast food
restaurants. The gaming giant Blizzard entertainment have shown time and time
again what a relationship with your customers is like. Recently Blizzard
released one of their most successful games Overwatch.
In the game, you play as a group of heroes all with their
own unique abilities and back stories. The game has already had its share of
news as one of its main characters turned out to be a lesbian. While Blizzard
is not the first to expand, the mindset of characters through different genders
or sexual preference, they do however understand gaming jargon and slang. One
of the more popular gaming terms "GG" stood as an acronym for saying
good game meaning that the game was fun, well played, and challenging. Looking
to the book this could be defined as a Euphuism. "A vague mild expression
that symbolizes something more blunt or harsh" (p. 162) However, people
found a way to make this an insult to the other team that lost by saying
"GG EZ" meaning that the game was easy and that the other team was
not that good. Blizzard decided to take a stand against this unsportsmanlike
conduct.
As seen by the
picture if the person typed "GG EZ" it would autocorrect to some sort
of joke about them or to saying something nicer about the other team. What this
shows is that Blizzard not just wants to make a fair and fun environment for
their players but that they understand the slang used by the players. Blizzard also went out of their way to
include a diverse cast of men and women. In the game, the women are all
soldiers all with different back stories. These characters combat the typical
masculine gender roles (p. 52) through numerous ways and their back stories.
These companies
understand the value of communicating with their customers and thus have built
a strong base with their clients. In chapters 5 and 2 they address gender and
gender norms and how the subcultures communicate with each other along with the
power associated with them.
References:
A lesson in customer service from Chick-fil-A. (n.d.).
Retrieved March 27, 2017, from https://www.sas.com/en_us/insights/articles/marketing/a-lesson-in-customer-service-from-chick-fil-a.html
Floyd, K. (2011). Interpersonal Communication (2nd ed.).
Boston, MA: McGraw Hill.
Overwatch Lead Writer Discusses Diversity and New Webcomic.
(n.d.). Retrieved March 27, 2017, from https://www.gamespot.com/articles/overwatch-lead-writer-discusses-diversity-and-new-/1100-6446434/
Overwatch Update Replaces "GG EZ" in Chat With
Embarrassing Expressions. (n.d.). Retrieved March 27, 2017, from https://www.gamespot.com/articles/overwatch-update-replaces-gg-ez-in-chat-with-embar/1100-6442759/
